Generative Video as a Computing Primitive

Video generation models now produce photorealistic 8-second clips indistinguishable from reality. Soon, generating video will cost nearly nothing. Treat video as a new computing primitive—not output—and build apps, tools, and infrastructure for this unlimited-video world.

Google's Veo 3 produces 8-second, photorealistic video clips with synchronized audio that are often indistinguishable from real footage. The marginal cost is approaching zero. This changes everything.

Video Is Becoming a Commodity: Just as cloud computing made server capacity effectively infinite, generative AI is making video production effectively infinite. The scarcity that defined media for a century is disappearing.

What This Unlocks:

Media & Entertainment:

• •Personalized content: Kids' shows where your child is the main character
• •Infinite backlogs: New episodes of cancelled shows, generated on demand
• •AI-native social media: TikTok where every video is generated specifically for each viewer

Commerce:

• •Virtual try-on: See yourself wearing any piece of clothing before buying
• •Real estate: Every listing auto-staged with your furniture
• •Advertising: Thousands of personalized ad variants, each optimized for a specific audience segment

Gaming & Simulation:

• •Games without game engines: Generate scenes in real-time based on player actions
• •Robotic training data: Infinite simulation environments for training robots
• •Memory preservation: Video calls with loved ones, even after they're gone

What to Build: We want founders who treat generative video as a fundamental computing primitive—like databases, APIs, or cloud functions. Build the infrastructure layer. Build the tooling. Build the applications that only make sense when video costs nothing.

The Moment: The quality is there. The cost is plummeting. The interface patterns haven't been invented yet. This is the time to build.